⚡ Retailer spots are limited by location — grab yours before someone else does!

Apply now secure your territory!
Submit Your Application.

Apply now before your territory is gone! Submit Your Retailer Application Today.

BECOME PART OF THE FAMILY IN 4 EASY STEPS

Pete & Lucy | List

SUBMIT AN APPLICATION

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WAIT FOR APPROVAL

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BUY YOUR STARTER KIT

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LOCK DOWN TERRITORY

How it works

Review our steps on how to apply as a retailer, what to expect, and how to purchase your first opening bundle!

STEP ONE

Apply with Ease

  • Fill out our simple Boutique Application.
  • We review applications weekly, so expect a response by Wednesday evening.
  • Once approved, you'll receive onboarding instructions via email or text.

STEP TWO

Purchase Your Starter Kit

  • Congratulations on being approved! You're now eligible to purchase your starter kit.
  • Choose from three bundle sizes, each seasonally curated to appeal to your customers.
  • Use the unique purchase link we provide for a seamless buying experience.
  • Worried about upfront costs? We offer stress-free payment plans with no credit check or interest.

STEP THREE

Lock Down Your Territory

  • Once your Starter Kit is processed, you're officially a Pete + Lucy Retailer.
  • You'll secure your territory, ensuring exclusivity in your area.
  • Maintain an active status with a minimum monthly purchase of $175, starting the month after your starter kit is shipped.
  • We're here to support you with waivers for special circumstances like extended illness or maternity leave.

STEP FOUR

Enjoy Weekly Releases and Preorders

  • Get ready for the excitement! Every week, we unveil new core line items and matching accessories for your customers.
  • Sundays bring custom made preorders, offering exclusive designs you won't find elsewhere.
  • Take advantage of our weekly preorders for unique items like sibling sets and holiday collections, tailored to your customers' needs.

Ready to Apply?

YESS!! > Apply Now