To become an authorized Pete + Lucy Retailer, simply apply for your area below. Upon receiving your application, we will thoroughly review it. If there is availability, your application will be approved, and you'll receive onboarding instructions via email!

As a first step, you'll select a Starter Kit to kickstart your business. We offer three sizes, each containing a curated mix of seasonally appropriate items from our core line.

These kits encompass a variety of patterns and sizes, ensuring broad appeal to your customer base.

If you would like to add the Pete + Lucy line to your boutique, or, you’re ready to start a new boutique or in home business, please fill out the quick application below. We will evaluate your city for availability.We evaluate candidates every Tuesday/Wednesday and notify on Wednesday evenings.

If you are selected, you will be emailed further onboarding instructions, including the links needed to purchase your Starter Kit! You can choose to purchase through a credit card or with a payment plan with no interest. Once purchased, you have officially locked down your territory! By filling out this form, you agree to be contacted by email or text by Pete + Lucy (don’t worry, we don’t share your information with any other company).