HOW TO BECOME A PART OF THE PETE + LUCY FAMILY

Submit an
Application

Wait For Approval

Purchase a Starter Kit

Lock Down
Territory

Baby Starter Kit

This quick-start kit includes 21 handpicked outfits—dresses, outfits, and rompers your customers will love! ❤️

Your Investment
$298

Average Retail Value
$596

Every Starter Kit Now Includes Over $327 in FREE Business Tools!

🎁 Here’s What You’ll Get—FREE:
✔ 2025 Planner – Stay organized & on track! ($69 Value)
✔ The Boutique Blueprint – Your exclusive step-by-step guide to launching and growing a successful boutique! ($199 Value)
✔ Brand Kit – A polished, professional look from day one! ($59 Value)
✔ Exclusive Access to Our Private Retailer Community – Connect, learn & grow with fellow boutique owners!

📢 Your Starter Kit is more than just inventory—it’s a complete business launch package!

Apply Now

Mini Starter Kit

Start your boutique journey confidently with this charming variety pack, featuring 40 handpicked outfits—dresses, outfits, and rompers your customers will love! ❤️

Your Investment
$568

Average Retail Value
$1,136

Every Starter Kit Now Includes Over $327 in FREE Business Tools!

🎁 Here’s What You’ll Get—FREE:
✔ 2025 Planner – Stay organized & on track! ($69 Value)
✔ The Boutique Blueprint – Your exclusive step-by-step guide to launching and growing a successful boutique! ($199 Value)
✔ Brand Kit – A polished, professional look from day one! ($59 Value)
✔ Exclusive Access to Our Private Retailer Community – Connect, learn & grow with fellow boutique owners!

📢 Your Starter Kit is more than just inventory—it’s a complete business launch package!

Apply Now

Boss Starter Kit

Stock your boutique confidently using our biggest Starter Kit, featuring 80 handpicked outfits—dresses, outfits, and rompers your customers will love! ❤️

Your Investment
$1,136

Average Retail Value
$2,272

Every Starter Kit Now Includes Over $327 in FREE Business Tools!

🎁 Here’s What You’ll Get—FREE:
✔ 2025 Planner – Stay organized & on track! ($69 Value)
✔ The Boutique Blueprint – Your exclusive step-by-step guide to launching and growing a successful boutique! ($199 Value)
✔ Brand Kit – A polished, professional look from day one! ($59 Value)
✔ Exclusive Access to Our Private Retailer Community – Connect, learn & grow with fellow boutique owners!

📢 Your Starter Kit is more than just inventory—it’s a complete business launch package!

Apply Now

What’s Next?

Ready to bring Pete + Lucy to your boutique or start your own business? Follow these simple steps:

1️⃣ Apply Below – We’ll review your city for availability.
2️⃣ Application Review – Applications are evaluated every Wednesday.
3️⃣ Get Approved & Onboarded – If selected, you’ll receive an email with onboarding instructions and a link to purchase your Starter Kit.
4️⃣ Secure Your Territory – Purchase your kit using a credit card or a no-interest payment plan, and your territory is officially yours!

📢 By applying, you agree to receive email or text updates from Pete + Lucy. (Don’t worry—we never share your information!)