Becoming an authorized Pete + Lucy Retailer is your first step toward turning your boutique dreams into reality! Here’s how it works:

1️⃣ Apply for Your Area Below – We’ll review your application to ensure availability in your region.
2️⃣ Get Approved & Onboarded – If approved, you’ll receive an email with everything you need to get started.
3️⃣ Choose Your Starter Kit – Pick the perfect size for your boutique, each filled with a curated selection of seasonally appropriate, best-selling styles to set you up for success.

✨ Plus, Every Starter Kit Now Includes Over $327 in FREE Business Tools!

🎁 Here’s What You’ll Get—FREE:
✔ 2025 Planner – Stay organized & on track! ($69 Value)
✔ The Boutique Blueprint – Your exclusive step-by-step guide to launching and growing a successful boutique! ($199 Value)
✔ Brand Kit – A polished, professional look from day one! ($59 Value)
✔ Exclusive Access to Our Private Retailer Community – Connect, learn & grow with fellow boutique owners!

📢 Your Starter Kit is more than just inventory—it’s a complete business launch package!

With this foundation, you're not just selling clothes—you’re building a brand, a community, and a business you can be proud of!

Ready to bring Pete + Lucy to your boutique or start your own business? Follow these simple steps:

1️⃣ Apply Below – We’ll review your city for availability.
2️⃣ Application Review – Applications are evaluated every Tuesday/Wednesday, with notifications sent on Wednesday evenings.
3️⃣ Get Approved & Onboarded – If selected, you’ll receive an email with onboarding instructions and a link to purchase your Starter Kit.
4️⃣ Secure Your Territory – Purchase your kit using a credit card or a no-interest payment plan, and your territory is officially yours!

📢 By applying, you agree to receive email or text updates from Pete + Lucy. (Don’t worry—we never share your information!)