YOUR GATEWAY TO TURNING PASSION INTO PROFIT!

Apply now secure your territory!
Submit Your Application.

Apply now before your territory is gone! Submit Your Retailer Application Today.

Excellent 4.8 | 1,000+ Boutique Owners

It’s YOUR time to start a business you love!

With Pete+Lucy, you can launch your own kids’ boutique—no inventory headaches, no retail experience needed.

APPLY NOW

Run your business from anywhere!

Cute new collections every week!

Be your own boss!

Pete & Lucy | Blush Ivy
Pete & Lucy | Annabelle Rose
Pete & Lucy | Tiny Troubador
Pete & Lucy | Southern Sweet Pea
Pete & Lucy | Callan Coco
Pete & Lucy | Cooper Co
Pete & Lucy | Pink Flock
Pete & Lucy | Reindrops
Pete & Lucy | Bria Sophia
Pete & Lucy | Fairies Frogs
Pete & Lucy | Queen B

What’s Next?

Ready to bring Pete + Lucy to your boutique or start your own business? Follow these simple steps:

1️⃣ Apply Below – We’ll review your city for availability.
2️⃣ Application Review – Applications are evaluated every Wednesday.
3️⃣ Get Approved & Onboarded – If selected, you’ll receive an email with onboarding instructions and a link to purchase your Starter Kit.
4️⃣ Secure Your Territory – Purchase your kit using a credit card or a no-interest payment plan, and your territory is officially yours!

📢 By applying, you agree to receive email or text updates from Pete + Lucy. (Don’t worry—we never share your information!)